NFL Teams Up With Nike Wanting To Bring Girls Flag Football To Every High School In The US: ‘Girls Flag Demonstrates That Football Is For All’
What happens when you put Nike and the NFL on the same team? In this case, you get a $5 million grant initiative to grow the sport of flag football at high schools.
“Nike and the NFL pledge $5 million to help bring girls flag football to every high school in America,” the ending of the Nike promotional video for this announcement reads.
Here’s the list of what the NFL, Nike flag football grant entails (per a NFL Communications press release):
- State athletic associations will get a one-time donation of up to $100,000 in product “that offer girls flag football as a high school sport or demonstrate progress by way of a pilot program beginning in 2021”.
- Florida will be the first state to get the grant as they’ve promoted girls flag football for more than a decade “and is the home state of the Tampa Bay Buccaneers”. Of course, that’s the home of the Super Bowl this year.
- The product is simply a bunch of swag and gear for these flag football teams. They “will include flag football uniforms, socks and accessories such as sports bras, all of which will be distributed to each participating state’s governing interscholastic or athletic association at their discretion”.
- There’s currently “six states (who) sanction high school flag football for girls”: Alaska, Arizona, Florida, Georgia, Nevada and New York.
- The hope is that “financial support may help remove operational barriers so more states can introduce girls flag football programs”.
“The expansion of girls flag football is essential to the growth of the game and preservation of the values it has contributed to society for decades,” Troy Vincent, NFL executive vice president of football operations, said. “Girls flag demonstrates that football is for all, and the greater the participation, the stronger the game, and the more young women can build the transferrable skills football provides for achieving success in life.”
In the YouTube description of the promotional video, it also mentions that Nike is launching a women’s flag football uniform.
Ndamukong Suh, who happens to be in Florida (the state that will first get the grant) and will be playing in the Super Bowl with the Bucs in Tampa, is excited about this initiative:
With more opportunity for girls to play football in high school, that could means more opportunities potentially to play in college! The NFL Football Operations recently Tweeted that there was a NAIA showcase where “high schoolers put their skills on display in front of NAIA coaches for a chance to play girls flag football in college”.
Six states down. Forty-four more states to go for Nike and the NFL.
Charlie Lapastora is a sports/news multimedia journalist who’s reported, written, produced, anchored, shot video/edited on different NBC, ABC, and FOX shows in multiple TV markets, along with digital & new media companies. Charlie has traveled the country telling national sports, news, feature, and original stories on a cable news network, airing on top 10 TV markets, satellite radio, and digital platforms. He is passionate about his faith, family—being a husband to whom he calls the G.O.A.T. of women—about reppin’ his home state of Michigan and Detroit teams (yes, including the Lions), good coffee, and loves how sports brings people together. He’s traveled the world leading and coaching sports camps and has also worked at the Detroit Pistons and LA Clippers’ NBA teams.
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