Russell Westbrook Launches New Jordan Kicks With Colors That ‘Communicate His Values And Priorities: Upbringing, Family, And Trust & Loyalty’
It was a big year in 2020 for Russell Westbrook. The ‘Brodie’ got traded from the Rockets to the Wizards. From Houston to our nation’s Capitol.
And in 2021, he’s kicking off (all pun intended) the new year with the launch of his new shoes that mean more than just the kicks itself.
“My new #WhyNotZer0.4 ‘Upbringing’ launches (January 6)!,” Westbrook posted on January 5 on Instagram wearing the new kicks with his family.
“This colorway celebrates my youth in LA from elementary to college & launches in all sizes,” Westbrook said. “Make sure the whole fam got one. #whynot”
According to a Jordan press release in December, “Russ chose to focus on colorways that communicate his values and priorities: ‘Upbringing,’ ‘Family’ and ‘Trust & Loyalty.’ He commissioned a group of artists to create pieces inspired by these narratives, using imagery of him and the shoes themselves. Each artist struck a balance between their individual style and interpreting various aspects of Russ’ life, from his childhood in Los Angeles, to his love for his family and kids, to the emphasis he places on trust and loyalty.”
“The African American community is obviously very important to me, and being a Black man in today’s society is something that I cherish and own,” Westbrook said in the Jordan press release. “We have to find ways to impact our youth, and tap into whatever it is they do —whether it’s art, sports or medicine. It’s been very inspiring for me to be able to do that through shoes and these artists commissions.”
The Jordan press release also mentioned that: “Russ has always been an advocate for creatives and young people, and his collaborations with FACETASM and these artists continue that legacy. From the work he does with his Why Not? Foundation to the way he shows up on international tours, Russ focuses on giving back, supporting the next generation and uniting people through basketball and the arts.”
On the court, rocking his own kicks, he’s been putting up 19.3 points a game, 11.3 assists per game, and 9.7 boards a game. You know, typical Russ fashion averaging triple doubles even with a new team.
And it’s not surprising because this is the Wizards’ point guard approach seemingly to basketball and to life.
“My Family is My Why,” Westbrook said in an Instagram post. “Another Season. Same Me! #WHYNOT.”
Charlie Lapastora is a sports/news multimedia journalist who’s reported, written, produced, anchored, shot video/edited on different NBC, ABC, and FOX shows in multiple TV markets, along with digital & new media companies. Charlie has traveled the country telling national sports, news, feature, and original stories on a cable news network, airing on top 10 TV markets, satellite radio, and digital platforms. He is passionate about his faith, family—being a husband to whom he calls the G.O.A.T. of women—about reppin’ his home state of Michigan and Detroit teams (yes, including the Lions), good coffee, and loves how sports brings people together. He’s traveled the world leading and coaching sports camps and has also worked at the Detroit Pistons and LA Clippers’ NBA teams.
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