Curry Brand Launched With Under Armour: ‘Ready To Change The Game For Good’, Steph Curry Releases Epic Hype Video On Brand
The Curry Brand launched on December 1 and there’s way more to it than just shoes, clothes, and apparel.
A percentage of Curry Brand’s yearly revenue will be invested in under-resources communities according to an Under Armour news release.
“The goals are as high-achieving as his basketball records: by 2025, the Curry Brand aims to create at least 20 safe places to play, support 125 programs that impact young athletes, and deliver opportunities to train more than 15,000 coaches—making an overall impact on more than 100,000 youth,” Under Armour said in the news release.
“We have a shared goal of unlocking play for kids, so that became a natural place for us to focus,” Curry said per Under Armour. “I grew up doing a lot of things to give back to the community with my family—and continue that now—while Under Armour has done so much to support athletes around the world.”
Curry said it’s about changing the game for good.
“It’s achieving greatness no matter what your circumstances are,” Curry said via Under Armour’s site. “It’s about pushing yourself to the limits…it’s about impact at the end of the day.”
The Curry Brand now has an Instagram page introducing the brand, including this recent post: “I can do all things” referencing the Bible verse Curry likes: “I can do all things through Christ who gives me strength.” – Philippians 4:13.
“Stephen has made youth his focus with his philanthropic efforts because he believes achieving success should not be dictated by circumstance. When it comes to athletics, less than 30% of youth ages 6 to 18 growing up in low-income households participate in organized sports, and low-income kids are six times more likely to quit sports because of financial costs. And now, as many sports programs impose increased fees and logistical hurdles in response to the coronavirus pandemic, experts anticipate participation will only decrease.”Under Armour per the Curry Brand news release
Taking a look at the Curry Brand shop, products available to buy now include jogger pants, hoodies, basketball shoes of course, shirts that say underrated, a polo (hence Curry’s passion for golf), and shirts with the Curry Brand logo on it.
“Everything I put my name on has to be good—it has to help you play and it has to support our mission to change the game for good,” Curry said via Under Armour’s site.
Curry also recognizes the importance of play for the development of children.
“Play is a fundamental part of childhood and is critical to development,” Curry said per Under Armour. “So much of who I am as a person and a leader today is because of playing sports as a kid. I learned the value of hard work, resilience, teamwork, communication, time management—sports teach young athletes so many critical life skills, which is why I’m passionate about making sure everyone has access to these opportunities, first through my foundation and now through Curry Brand.”
On Under Armour’s Curry Brand site it says:
“Stephen was totally clear when he founded Curry Brand: it’s about making a lasting impact in everything we do, for better, forever. Just as he changed the game on the court, we are committed to changing the game for communities who need it most by bringing the joy of sports to every kid. That means breaking down the barriers to performance by committing our resources to provide access to programs, coaching development, safe places to play and great gear.”Under Armour Curry Brand Website
Oh, and fellow NBA MVP LeBron James showed some love: “Congrats man!! Super dope and inspiring!!…”
Warriors Teammate Draymond Green is hype: “Amazing brother!! Congrats”
Christian recording artist Tauren Wells is also excited for the brand: “Let’s. Freaking. Go.”
You can find more about what The Curry Brand’s mission to help out communities here.
Curry Brand’s site states at the bottom of the webpage: “Don’t be afraid to be a trailblazer and carve your own path”.
Charlie Lapastora is a sports/news multimedia journalist who’s reported, written, produced, anchored, shot video/edited on different NBC, ABC, and FOX shows in multiple TV markets, along with digital & new media companies. Charlie has traveled the country telling national sports, news, feature, and original stories on a cable news network, airing on top 10 TV markets, satellite radio, and digital platforms. He is passionate about his faith, family—being a husband to whom he calls the G.O.A.T. of women—about reppin’ his home state of Michigan and Detroit teams (yes, including the Lions), good coffee, and loves how sports brings people together. He’s traveled the world leading and coaching sports camps and has also worked at the Detroit Pistons and LA Clippers’ NBA teams.
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